Marketing your home inspection business means working effectively with buyers and real estate agents. WIN can help with both
Marketing your home inspection business involves appealing to two sets of clients: the buyers whose future homes you’re inspecting, and the real estate agents who recommended your services. With our marketing support, brand recognition and thorough processes, owning a WIN Home Inspection franchise gives you an advantage with both groups.
Earning referrals with real estate agents
Real estate agents are the number one way our franchisees earn referrals and new business. Most home buyers look to their real estate agent for a home inspector referral. Agents work with trusted inspectors who they know will provide professional, consistent and thorough service. WIN equips franchisees to provide that service, making them a true partner and extension of the real estate agent’s team.
Franchisees often meet agents through networking groups, open houses and visits to the real estate offices. We train our franchisees on the most effective in-person marketing techniques, equip them with professionally designed marketing materials and help them build their business through effective referrals.
Once a WIN franchisee has built relationships with local real estate agents, it is essential that they provide consistently top-notch customer service. When a home buyer is happy with their inspection, the real estate agent will continue to refer WIN Home Inspection to future clients.
WIN inspectors arrive early in a clean, branded vehicle, giving a professional and reassuring first impression. WIN inspectors do more than just look at the home; they also educate the buyer on the house’s systems and provide a detailed report that includes any issues in the home, allowing the buyer to make the right decision for them.