WIN’s marketing tools capitalize on demand for home inspectors by building referral relationships with real estate agents
The need for the home inspection industry has grown strongly as home buyers have become more aware of the many benefits of getting an inspection on a potential new home. WIN’s support can help franchisees take advantage of the demand for home inspectors by helping deliver great service to buyers and build strong relationships with local real estate agents and other industry-related referral sources.
Real estate agents often bring in other experts to help their clients throughout the home buying and selling process. The home inspector plays a key role in this transaction.
Top-performing real estate agents must work with professionals who do a thorough job, provide outstanding customer service and impress their customers to ensure the sale transaction is complete. Real estate agents put their reputation on the line every time they recommend a service provider to a customer, so they want to work with polished professionals who can be a great part of the team.
Becoming part of the team
At WIN, we give franchisees a roadmap to follow to build their business. Our training is comprehensive, covering different types of marketing techniques, sales and public relations strategies, target audiences and ways to clearly differentiate us from competitors. Behind the scenes, we provide many other tools to help the business grow, including:
- Local websites customized for each area, optimized for search engines and fed a steady stream of content designed to generate leads.
- The website is designed to work for smartphone users so they can reach out and book jobs on the go, which is especially valuable for the real estate agents who bring franchisees much of their business.
- Social media marketing support and PR. We provide tools and partners that keep the WIN name in front of customers, whether they are on Facebook, Twitter, reading the newspaper or watching the local news.
- Print collateral. Franchise owners are able to use proven templates to quickly create custom marketing materials.
“WIN’s marketing materials are excellent. The training is outstanding,” said Bert Welsh, who started his business near Fresno, CA, in 2009. “WIN showed me how to get past the gatekeepers and how to get into offices to meet the brokers. If you follow the process WIN sets you up with, it really works.”
Our tightly defined territories are part of our marketing strategy. They focus marketing efforts and allow WIN inspectors to build deep referral relationships with real estate agents. They also allow WIN franchisees to work together and leverage their marketing efforts for a greater marketing presence. That quickly builds brand recognition, leading to more referrals and greater revenue for everyone.
Learn more about WIN Home Inspection
THE WIN MANAGEMENT TEAM
THE WIN VEHICLE ATTRACTS CLIENTS