Each WIN Home Inspection franchise territory is carefully crafted to help franchisees efficiently market and run their businesses
At WIN, we define home inspection franchise territories differently from many other franchises. Instead of just focusing on an area’s population, we zero in on two highly relevant pieces of data: how many active real estate agents are in an area and how many home transactions are taking place. Additionally, WIN franchisees benefit from protected Designated Marketing Areas (DMAs), where they build key relationships with other real estate professionals.
Real estate agents are the people buyers go to for advice and referrals, which is how WIN owners get customers. The fastest way to grow the business is to let agents know about the service and professionalism that WIN can provide. That builds relationships that can lead to more referrals and inspections.
There are three major advantages to this approach:
Building relationships: WIN’s DMAs focus on ZIP codes with dozens of top-performing real estate agents. WIN’s training teaches franchisees how to market to agents and the marketing areas are designed to make the process efficient.
Reducing time in the vehicle: Real estate agents tend to cluster close to the areas where they sell the most homes, which helps franchisees avoid a lot of unnecessary travel between inspections. WIN Home Inspection franchise territories are designed to help make franchisees more efficient and profitable.
Enabling teamwork: Every city has a lot of homes being sold at any given time, which means there is plenty of work for inspectors. At WIN, other franchise owners are not competitors — they are assets. Franchisees don’t market outside of their territories or encroach on one another’s referral networks, which means they can work together to build the brand. WIN operators cover for one another, ensuring that inspections stay in the WIN network, agents stay happy and franchisees can afford to take time for their families and for themselves.
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