February 16, 2024

Business People Using Cadastral Survey Map

The United States, with its diverse economy and varying state laws, offers a wide array of options for aspiring entrepreneurs. However, not all states are created equal when it comes to doing business. The right state can provide fertile ground for your business to flourish, offering advantages like favorable tax rates, supportive business environments, and access to resources that can help your venture grow.

Choosing the best state for your business is about understanding how the unique blend of regulatory climate, economic incentives, workforce availability, and quality of life can impact your business’s success and your own personal satisfaction. This decision can influence your business’s ability to attract talent, secure financing, and reach your target market effectively.

In this article, we aim to guide you through an exploration of the top business-friendly states where businesses can thrive. Whether you’re looking to start a tech company, a retail store, or a home inspection business, understanding the landscape can help you make an informed decision. So, let’s embark on this journey together and discover where your business dream can become a reality.

Choosing a Business-Friendly State: Key Factors

When you’re deciding where to set up shop for your new business, it’s like piecing together a complex puzzle. Each state in the U.S. offers a distinct set of benefits and challenges. Understanding these key factors can help you pick the perfect place for your business to call home.

1. Tax Environment

Taxes can eat into your profits, but some states offer more appetizing tax incentives than others. Look for states with lower corporate tax rates, generous incentives, and tax credits designed to support businesses. These financial perks can significantly reduce your operating costs and boost your bottom line.

2. Workforce and Talent Pool

Your business is only as good as the people who work for it. A state with a large, skilled labor pool is invaluable. Consider labor costs, but also look at the diversity and inclusivity of the workforce. States that invest in education and training programs are often brimming with talented individuals eager to contribute to your success

3. Regulatory Environment

Some states roll out the red carpet for businesses, offering a streamlined process for starting up and fewer regulatory hurdles. A business-friendly regulatory environment can save you time and money, allowing you to focus on growing your business rather than cutting through red tape.

4. Access to Capital

Funding is the fuel that powers your business. Whether it’s venture capital, loans, or grants, some states offer better access to capital than others. Look for states with a vibrant investment community and supportive financial programs for small businesses.

5. Infrastructure

Good infrastructure is the backbone of any successful business. This includes everything from transportation networks for shipping goods to reliable utilities and high-speed internet connectivity. States with well-developed infrastructure can enhance your operational efficiency and improve customer satisfaction.

6. Quality of Life

Never underestimate the importance of quality of life. States with affordable living costs, excellent education systems, and top-notch healthcare can be more attractive to you and your employees. A happy and healthy workforce is more productive and committed to your business’s success.

7. Market Access

Being close to your customers and suppliers can give you a competitive edge. States that offer easy access to major markets through strategic geographical location or trade agreements can help you keep logistics costs down and ensure timely delivery of products and services.

By carefully considering these factors, you can identify the state that not only meets your business needs, but also supports your long-term growth and success.

5 Best States to Start a Business in 2024

When it comes to choosing the best or most business-friendly state to start a business in 2024, Forbes Advisor has done some of the heavy lifting for us. By analyzing a range of factors critical to business success, they’ve compiled a list of states that stand out from the crowd. Let’s take a closer look at these top contenders:

1. North Dakota

Leading the pack is North Dakota, a state known for its booming energy sector and entrepreneurial spirit. With one of the lowest unemployment rates in the country and a strong economy, North Dakota offers businesses a supportive tax environment and access to a skilled workforce. Its commitment to innovation and growth makes it an attractive option for entrepreneurs.

  • Business Survival Rate: 77%
  • Cost of Living Index: 0.94
  • Average Funding per Small Business: $34,894

2. Indiana

Indiana ranks second, thanks to its robust manufacturing and tech industries. The state boasts a favorable tax climate, a cost-effective labor market, and a strategic location that puts businesses within a day's drive of major markets. Indiana's dedication to fostering a business-friendly environment is evident in its streamlined regulatory processes and supportive infrastructure.

  • Business Survival Rate: 77%
  • Cost of Living Index: 0.91
  • Average Funding per Small Business: $24,502

3. Arkansas

Arkansas shines with its low cost of doing business and affordable living expenses. The state's diverse economy, coupled with initiatives to attract startups and investments, makes it a hotspot for entrepreneurs. Arkansas also offers excellent access to capital and resources, helping businesses to launch and scale effectively.

  • Business Survival Rate: 78%
  • Cost of Living Index: 0.89
  • Average Funding per Small Business: $23,463

4. South Dakota

With no corporate income tax and a reputation for a low regulatory burden, South Dakota offers a welcoming environment for new businesses. The state's strong financial services sector, combined with a commitment to innovation and technology, provides a solid foundation for startups and established businesses alike.

  • Business Survival Rate: 74%
  • Cost of Living Index: 0.92
  • Average Funding per Small Business: $32,477

5. North Carolina

Rounding out the top five is North Carolina, a state that's become a hub for technology, biotech, and pharmaceutical companies. North Carolina's research institutions and universities contribute to a vibrant talent pool, while its strategic location on the East Coast offers unparalleled market access. The state's quality of life and supportive business ecosystem make it an appealing choice for entrepreneurs looking to make a mark.

  • Business Survival Rate: 77%
  • Cost of Living Index: 0.96
  • Average Funding per Small Business: $22,019

Person Holding White and Blue Business Paper

Resources and Support Available

When launching a business, the resources and support available to you can be just as important as the location itself. Both state-specific and federal programs can offer a boost to your business, providing everything from financial incentives to guidance and mentorship.

State-Specific Resources

Many states have development programs aimed at fostering business growth and innovation. These can include:

  1. Tax Incentives: Reduced tax rates, credits, and exemptions designed to lower the cost of doing business.
  2. Grants and Loans: Direct funding opportunities to help with startup costs, expansion, and innovation projects.
  3. Training and Development Programs: Resources to help you and your employees gain new skills and qualifications.
  4. Networking Opportunities: Events and associations that can connect you with peers, mentors, and potential customers.
  5. Business Incubators and Accelerators: Programs designed to support startups and early-stage companies with workspace, mentorship, and access to investors.

Researching what's available in your chosen state can uncover valuable opportunities to support your business's growth.

Federal Resources

On a national level, there are numerous programs designed to support businesses across all states. These resources can complement what's available at the state level, offering additional avenues of support:

  1. Small Business Administration (SBA): Provides a wealth of resources, including loan programs, business planning assistance, and guidance on federal contracting opportunities.
  2. Small Business Development Centers (SBDCs): Offer free business consulting and low-cost training services, such as help with business plans, financial analysis, and marketing strategies.
  3. SCORE: A nonprofit association supported by the SBA, offering free mentorship from experienced business professionals and entrepreneurs.
  4. Grants.gov: A comprehensive database of federally funded grants, which can be filtered by category, agency, and eligibility.

Combining state-specific and federal resources can provide a comprehensive support network for your business. For example, leveraging state tax incentives along with an SBA-backed loan can optimize your financial strategy, while participating in both local networking events and national development programs can maximize your growth opportunities.


Choosing the right state to launch and grow your business is a pivotal decision that can shape your venture's future. As we've explored, factors such as the tax environment, workforce quality, regulatory landscape, and access to resources play a crucial role in determining where your business can thrive.

Beyond these considerations, it's also worth exploring the unique advantages of starting a franchise business. Franchises offer the benefit of working under an established brand with a proven business model, ongoing support, and a network of fellow franchisees. This can significantly reduce the risks associated with starting a new business from scratch.

If you're leaning towards the franchise route, consider partnering with WIN Home Inspection. Recognized as the #1 franchise in its industry for the last two consecutive years, WIN Home Inspection offers a compelling opportunity to enter the thriving home inspection market. With comprehensive training, strong brand recognition, and unwavering support, partnering with WIN can be a strategic move for aspiring entrepreneurs ready to make their mark in the business world. For more information, please contact (800) 967-8127 or franchising@wini.com.





Let's Talk