01 Apr 2020

Why Join a Franchise with a National Brand

Joining a franchise is an economically viable way to start a business with a proven track record. When going this route, however, you need to work with a company that has strong credentials and support system to aid in your success. Find out why you should join a national franchise brand over any other.

You should always do your research prior to starting a franchise. When you consider the benefits of joining a national brand, though, it’s difficult to imagine a better path forward.

You’re Starting with a Proven Brand

The importance of branding cannot be overemphasized. Research has shown that consistent branding is capable of increasing revenue by up to 23 percent. People want to know who they’re doing business with. Fortunately, all the groundwork has been done for you when joining a franchise with a trusted brand and a national footprint. To join a national franchise brand has never been easier than with WIN. 

Moreover, one of the most significant benefits of investing in a franchise with a national footprint is a proven and resilient brand. Business owners who start from scratch need to build their brand from the ground up. This requires extensive advertising, constant consumer engagement and typically years of establishing a presence in the local market.

Pro-tip: Don’t compare a brand’s awareness to that of McDonald’s. Many companies with much less visibility can still have strong credentials as national brands because their customers know who they are; and the prospects quickly find out about the existence of such brands because of the sophisticated marketing efforts of established franchise systems once they enter a new market.

When you join a national franchise brand that is trusted, all this work has been done for you. Consumers will usually have already heard about the company in which you’ve invested. When they search Google for your business name, they’ll find a national footprint rather than a local page.

Infrastructure Already in Place

Additionally, another significant issue you’ll encounter when starting an independent business is building the right infrastructure. Training, marketing and operations are just a few of the concerns you’ll have when starting a business. Having a great idea is only part of the battle. Without the infrastructure to support it, your likelihood of success diminishes.

When you join a franchise with a proven and resilient brand, you’re not just buying a business. You’re also gaining access to the entire infrastructure upon which it’s built. Proven marketing techniques are bestowed upon you to ensure consumers can find you. Training is provided to make sure you understand everything – ranging from filing taxes to perfecting your trade – that goes into a successful business.

You also get access to intellectual property (IP). Trademarks and other forms of IP are viewed as some of the most valuable assets in a company’s portfolio. Independent businesses may have to pay thousands of dollars just to submit applications for protecting these rights. By joining a national franchise, you’ll immediately gain access to recognizable properties.

Sophisticated Marketing Support

Of all the infrastructure you gain access to when joining a national brand, the marketing tools are among the most important. Of course, these tools mean very little if you don’t have a strong understanding of how to utilize them. This explains why most startups have serious difficulties building a marketing strategy.

Fortunately, joining a reputable brand with a national footprint typically removes this problem. This is thanks to the sophisticated marketing support some franchises offer. Remember that not all companies will do this. Some will only offer marketing and branding kits meant guide you through the process on your own.

Still, there are some companies – such as WIN Home Franchising – that offer comprehensive support that exceeds industry standards. This shows that not all nationally trusted franchises are created equally, so if you’re considering investing in such a business, it’s important to first do your homework.

Access to All Operational Systems to Run Your Business

Having solid support after investing in a franchise is essential, but it’s important to remember that everything in a business runs on one form of system or another. Whether it’s accounting, healthcare, scheduling or a host of other necessities, there’s some form of system or software that keeps it running smoothly.

When you invest with a national franchise, you don’t have to worry about finding these tools yourself. Every operational system used by other franchisees will be given to you as well. This means no “shopping around” for the best way to handle essential aspects of running your new business. You can get started right away.

While many local or regional franchises also offer operational systems, the fact is that these aren’t nearly as tested in the real world. National brands have spent years working across multiple jurisdictions, and this means they’ve had time to pinpoint the systems that work best for every franchise owner. This peace of mind is invaluable when you’re starting as an entrepreneur.

Professional Relationships Come Standard

When you invest in a national franchise, you’re also investing in the professional relationships that come standard. This makes it important to work with a company that encourages collegial interactions between franchise owners. Brands with a national presence have franchisees and staff across the country, so there are plenty of colleagues who can help when you’re starting out. Moreover, entrepreneurs who build mentoring relationships have a success rate of 70 percent of getting past the five year mark, which is substantially higher than industry averages.

WIN Home Inspection is a perfect example of this professional network. In addition to a committed corporate team, they have 175 locations in 33 states. Over 125,000 Realtors® have also worked directly with WIN. This equates to one of the most extensive professional structures in the country, so you’ll have all the help you need while putting in less work to build your own contacts.

Join a Franchise With a Proven and Resilient Brand Today

Entrepreneurs who start their business from scratch face several difficulties, which they can avoid by working with an established franchise brand. And a strong and resilient brand with a national footprint behind you will significantly increase your chances of success and fulfillment.

If you’re ready to get started on the path to success, WIN Home Inspection can help get the ball rolling. Reach out to one of our licensing experts today by clicking here. You can also reach our professionals by dialing (800) 967-8127 or sending us an email at franchising@wini.com.

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